“Exploit the urgency and scarcity principle for your site and you’ll see conversions increase dramatically”. This is one of the most recurrent expressions on the web when talking about marketing strategies, but it could not be truer. If users realise that their time to make a decision is limited or that the product they are interested in is available only in a limited number of items, they will decide to purchase sooner and quicker. That’s exactly what a countdown makes.
Using a countdown for your products will help you increase purchases exponentially. With YITH WooCommerce Product Countdown you will be able to show a specific countdown for each of your products and trigger exactly the same effect of the last minute offer.
Then, if you add to this the effect of scarcity principle and you can show the number of items left and update them in real time, it’s done: interested users become actual customers, they will rush to buy because they probably will no longer find the item they were interested in.
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